THE RITUALS OF WATER
TRANSFORM EVERYDAY LIFE
From ancient times, the Japanese have used water to reset one’s mind. Refreshing the soul with sublimely pristine water, indulging in the peaceful relaxation of bathing, Japanese people wash away their hesitations and regain the strengths to charge on. It is a part of everyday life, the time and ritual to feel reborn.
INAX transforms the bathroom experience by creating beautiful, innovative products delivering Japan’s rituals of water that make everyday life easier, healthier, and more enjoyable, enabling everyone to live well.