INAX DESIGN: REIMAGINING THE BATHROOM EXPERIENCE

The beauty of a shape renders value in enriching the feelings of those who see it. INAX further enhances the value of design, combining it with innovation to reimagine the bathroom experience. As if they were equipment that changes one’s feelings, toilets, bathtubs, wash basins, faucets, tiles, and bathroom spaces all bring about a deeper level of relaxation and the vitality to feel positive. INAX Design continues to visualize new value, to help you be the best you can be.

DESIGN THAT REFLECTS THE TRUE ESSENCE

INAX has a defined set of Brand Design Values, which are shared by all designers to study thoroughly and further develop the INAX Design.

essence

Reducing things to their fundamental purpose. Celebrating innovation while removing the unnecessary to sharpen their perceived quality. Driving simplicity through honesty, purity and function

sophistication

The celebration of quality and craftsmanship, attention to detail, fit, feel and finish. Every element is intelligently organized with a respect for tradition and etiquette.

thoughtfulness

Created through a deep understanding of user needs, both articulated and unarticulated. Easy to use, intuitive and considered, resonating the care and dedication with which they were designed and made.

inax signature elements

The signature elements illustrate the philosophies and values underlying the brand, nurtured over the years in Japan. Being INAX’s design DNA, they ensure that all INAX products have a consistent look.

squoval

A hybrid shape created from a square and an oval, which INAX has aptly named a “Squoval”. This unique hybrid geometry celebrates the friendly and human shape of the oval with the structure and architectural relevance of the square. The combination of human and architectural elements (humanitecture) help to create a form which is both conscious of the architectural space in which it will be placed and demonstrates a sensitivity toward human interaction. connecting people and architecture.

tension

Inspired by the surface tension of water, this element gently reflects light and invites interaction. This detail adds a controlled, yet dynamic element to an otherwise flat surface. Like the edge of a samurai’s sword, it is precise, elegant and beautiful. The form has an embedded function and acts as a guard to water; its symmetrical incline gently repels liquid.

volcano

Flowing from one surface to the next, the volcano is a controlled organic transition, inviting interaction and intuitively guiding the user to a point of importance. The volcano is easy to clean and maintain and is robust yet elegant.

DESIGNING THE OVERALL BATHROOM SPACE TO FIT AESTHETICALLY IN THE ARCHITECTURE

No single product can help people feel relaxed and energized by itself. INAX values the coordinated elegance of the overall space. By utilizing the horizontal and vertical lines of the tiles, INAX places products in organized positions, carefully designing the space to make the bathroom comfortable. INAX’s unique sensitivity for aesthetic coordination is built on its corporate foundation of developing tiles and its heritage of collaboration with architects and designers.